KULR Technology Group, Inc. (NYSE American: KULR), a leader in sustainable energy management solutions, announced a strategic expansion of its Bitcoin treasury holdings on Tuesday. The company has acquired an additional $9 million in Bitcoin, bringing its total reserve to approximately 800.3 BTC.
This acquisition forms part of KULR’s Bitcoin Treasury Strategy, initially unveiled on December 4, 2024. The initiative permits the firm to allocate up to 90% of its excess cash reserves toward Bitcoin—positioning the cryptocurrency as a core asset for long-term capital preservation and shareholder value enhancement.
The most recent Bitcoin purchase was made at an average price of $103,234 per BTC. The company’s cumulative Bitcoin acquisitions now amount to $78 million.
BTC Yield Surpasses 220%, Becomes Strategic KPI
To measure performance beyond traditional metrics, KULR introduced “BTC Yield” as a key performance indicator (KPI). The metric reflects the growth of Bitcoin holdings relative to the company’s fully diluted share count. Year-to-date, KULR reports a BTC Yield of 220.26%, signaling an aggressive ramp-up in its digital asset exposure.
“BTC Yield gives our shareholders a modern lens to assess how effectively we’re leveraging Bitcoin to offset inflation and dilution risks,” a company spokesperson stated. “It’s a bold, data-driven framework for the future of treasury management.”
However, the company clarified that BTC Yield is not intended to serve as a measure of core financial performance. It excludes liabilities, cash flow, and operating data, and should be viewed as a supplemental tool alongside GAAP reporting and SEC filings.
Institutional Bitcoin Adoption Accelerates
KULR’s aggressive Bitcoin accumulation places it in league with other forward-leaning public companies embracing digital assets as balance sheet reserves. The most well-known of these is MicroStrategy—now rebranded as Strategy—which holds the largest corporate Bitcoin portfolio globally.
Strategy itself made headlines this week with yet another BTC purchase, signaling continued momentum behind institutional Bitcoin adoption.
With increasing macroeconomic uncertainty and growing concerns over fiat devaluation, more firms are exploring Bitcoin as a hedge and a reserve asset. KULR’s approach adds to this narrative, illustrating how companies beyond the tech and finance sectors are embracing BTC in treasury operations.
As more corporates turn to digital assets for capital preservation, KULR’s BTC Yield model may emerge as a benchmark for evaluating treasury allocation efficiency in the digital era.
