Fold, a Nasdaq-listed Bitcoin financial services firm, has launched the Fold Bitcoin Gift Card, aiming to bring Bitcoin to mainstream retail consumers in a familiar and accessible format. The card, which ranges from $25 to $500, allows users to purchase and gift Bitcoin just like a traditional gift card. The product leverages Fold’s proprietary technology to simplify Bitcoin transactions without requiring complex crypto wallets or onboarding processes.
Initially available on Fold’s website, the Bitcoin Gift Card will soon be distributed to both online and brick-and-mortar retail locations across the US. This move is part of Fold’s broader strategy to integrate Bitcoin into everyday financial interactions, especially as the global gift card market is projected to hit $300 billion annually.
Will Reeves, Chairman and CEO of Fold, emphasized the product’s role in making Bitcoin accessible to a wider audience. “Our mission at Fold is to make Bitcoin simple and approachable for everyone. The Bitcoin Gift Card brings BTC to millions of Americans in a familiar way — available at the places they already shop,” Reeves said.
Fold developed the Bitcoin Gift Card in partnership with Totus, a gift card issuance and program management firm with a network of over 150,000 retail distribution points nationwide. This extensive network will enable Fold to reach new customers and expand Bitcoin’s presence in mainstream retail.
To redeem the card, recipients must register a Fold account and complete a verification process. Once verified, the Bitcoin balance is credited to the user’s Fold wallet, where it can be held, spent, or transferred to any on-chain BTC address.
Additionally, the Bitcoin Gift Card aligns with Fold’s existing product lineup, which includes a Bitcoin rewards app and a credit card offering Bitcoin cashback on every purchase. The gift card launch marks the latest step in Fold’s mission to bridge the gap between Bitcoin and traditional finance, positioning Bitcoin as a mainstream financial asset.
Recently, Fold celebrated its public listing by ringing the opening bell at the Nasdaq MarketSite in Times Square, New York. The event underscored Fold’s ambition to bring Bitcoin to the forefront of global finance, making it as accessible as any other gift card in the retail market.
