Binance has rolled out full integration of its Binance Pay service with Pix, Brazil’s instant payment system, enabling real-time conversion of crypto into Brazilian reais for seamless domestic transactions. This move brings Binance’s global crypto reach into the heart of Latin America’s largest economy.

As announced in a May 20 press release, the feature allows users to spend crypto by sending funds to any Pix-compatible bank or merchant account. Binance Pay currently supports more than 100 cryptocurrencies, which can now be used across a payment network accessed by over 174 million Brazilians.

Pix Surpasses Cash and Debit in Brazil

Pix, developed by Brazil’s Central Bank, has become the most used payment method in the country since its 2020 launch. Official statistics show that 76.4% of Brazil’s population now uses Pix, outpacing both cash and traditional debit cards. With over 6 billion transactions processed each month, it offers a high-trust environment for digital payments.

“This is a major milestone for crypto in Brazil,” said Guilherme Nazar, Binance’s regional VP for Latin America. “Users can now pay in crypto with the same simplicity as using Pix—instant, secure, and frictionless.”

Binance CEO Richard Teng hailed the integration as a “revolutionary step” blending government-led financial infrastructure with global digital asset tools. “It’s a powerful synergy that advances financial inclusion,” he noted.

Crypto Use Accelerates Across Brazil

Brazil continues to see rapid adoption of digital assets. According to Triple-A, the country ranks sixth globally, with 17.5% of its population holding crypto. A recent Binance-commissioned survey by Instituto Locomotiva found that 42% of Brazilian investors already include crypto in their portfolios—comparable to stocks and mutual funds.

In April, Brazil also launched the world’s first spot ETF tracking Ripple’s XRP token, reflecting broader regulatory and institutional support.

Binance Pay Expands in Global Tourism

Beyond Brazil, Binance Pay is also pushing into global travel. In a separate announcement, the Kingdom of Bhutan unveiled a partnership with Binance Pay and DK Bank to allow tourists to pay for flights, hotels, tours, and even rural purchases using crypto.

Over 100 Bhutanese merchants have onboarded to the system, enabling direct QR code-based payments and real-time conversion to local currency without needing traditional banks or foreign cards.

Binance Pay’s global expansion marks a new chapter in crypto adoption—one where digital assets seamlessly blend into daily financial systems and real-world commerce.