B3-listed fintech Méliuz (CASH3) is accelerating its Bitcoin strategy, announcing a new funding initiative aimed at acquiring an additional R$150 million (~$26.5 million) in BTC. The move follows its historic first purchase earlier this month, cementing its status as Brazil’s first publicly listed Bitcoin treasury company.
From Pioneer to Major BTC Holder
Earlier in May, Méliuz acquired BTC 274.52 for approximately $28.5 million, marking its official entry into the digital asset space. With that transaction, its total holdings now exceed BTC 320, making it one of the most significant institutional Bitcoin holders in Latin America.
The company confirmed that the next phase of its Bitcoin treasury strategy is already in motion, with plans to raise capital through either equity or debt. CEO Israel Salmen noted that the company is currently exploring options such as issuing convertible debentures or conducting a primary offering of common shares—all aimed at fueling additional BTC acquisitions.
BTG Pactual to Oversee Capital Raise
Méliuz has enlisted Brazilian investment bank BTG Pactual as its lead coordinator for the fundraising process. Once financing is secured, BTG will support the execution of the next BTC purchase.
Investor Relations Director Marcio Loures Penna added that the company may also issue debt instruments, convertible or otherwise, depending on market conditions. Méliuz emphasized that although R$150 million is the initial target, the total investment could rise if market conditions prove favorable.
“We’re treating Bitcoin not as a speculative play, but as a long-term treasury asset to preserve value in an inflationary environment,” said Penna.
No Hard Timeline, But Clear Intent
While the company hasn’t disclosed a specific timeline for its next acquisition, management has reiterated its commitment to transparency and shareholder communication throughout the process.
Penna assured investors that updates will be provided “in line with the best corporate governance practices and applicable regulations.”
Institutional Trend Accelerates in LatAm
Méliuz’s bold moves echo those of U.S.-based MicroStrategy and reflect a growing trend among tech-savvy, forward-thinking companies allocating part of their treasury to Bitcoin. With institutional trust in crypto strengthening globally, Méliuz is positioning itself at the forefront of this shift in Brazil.
Founded in 2011, Méliuz operates a popular cashback platform and issues its own credit card. The company went public on Brazil’s B3 stock exchange in 2020, raising R$600 million (~$103 million) in its IPO. Its pivot into Bitcoin represents a strategic evolution designed to diversify its financial structure while aligning with emerging fintech trends.
