Japanese game developer Enish, best known for mobile titles like De:Lithe and Angel of the Covenant, just announced it’ll be buying 100 million yen (~$667K) worth of Bitcoin (BTC)—and it’s happening by April 4.

The purchase will be made through a Japanese crypto exchange (though they haven’t revealed which one yet). But this isn’t just some investment gamble—it’s part of a bigger plan.

Web3 Gaming Meets Bitcoin

Enish says this move is about deepening its blockchain knowledge and strengthening its role in web3 gaming. They’ve already got one blockchain-based title (De:Lithe: Last Memories) in the works, so holding BTC aligns with their push into the decentralized world.

By buying Bitcoin, they want to better understand the ecosystem and get their dev teams more hands-on experience.

A Financial Play Too

This isn’t just about tech. Enish sees BTC as a strategic financial asset—a way to diversify their reserves and tap into Bitcoin’s liquidity and long-term value.

They’ll be reviewing their BTC stack every quarter and sharing any unrealized profits (or losses) in their financial reports.

More Japanese Companies Are Doing the Same

Enish isn’t alone. Other Japanese firms diving into Bitcoin this year include:

• Metaplanet (already holding thousands of BTC)
  
• Gumi (offering BTC rewards to shareholders)
  
• SBC Medical Group, Remixpoint, and Value Creation
  

Bottom line? Bitcoin is no longer just a bet—it’s becoming part of corporate Japan’s toolkit for both tech and treasury strategy.